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Book Details:
- Author: S R Stewart
- Date: 10 Oct 2017
- Publisher: Createspace Independent Publishing Platform
- Original Languages: English
- Book Format: Paperback::80 pages
- ISBN10: 1978113463
- ISBN13: 9781978113466
- File size: 21 Mb
- Dimension: 152x 229x 5mm::131g
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Download: A Book a Day A Marketing and Promotion Guide for Authors at Any Stage
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If you would like to submit a proposal, please read our author guide to value of your proposed publication, of what it adds to the existing literature, Please bear in mind that market expectations heavily weigh in on decisions to accept a proposal. CONTENTS UNIT I Lesson 1.1 Introduction to marketing Lesson 1.2 Marketing concepts Lesson 1.3 Marketing process Lesson 1.4 Marketing environment Lesson 1.5 Buyer Behaviour Lesson 1.6 Market segmentation, targeting and positioning Lesson 1.7 Introduction to marketing mix Answer key Glossary of terms References.2 Unit I Lesson 1.1 Introduction to Marketing Objectives In this lesson, we will
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